Dive into the History of Gordon & Smith: Between Surf, Skate, and Style

Gordon & Smith (G&S) is not just a brand; it's a legend that spans decades, indelibly shaping the world of surfing and skateboarding. Founded by Larry Gordon and Floyd Smith, two enthusiasts who transformed their love for waves into a pioneering business, G&S symbolizes innovation and the community spirit of surf and skate.

Innovation at the Heart of History

The story of G&S began in the 1950s, a time when surfboards were heavy and unwieldy, far from what we know today. It was then that Larry Gordon, with his chemistry background, revolutionized the surfing world by introducing polyurethane as a manufacturing material. This major innovation quickly set G&S apart, offering surfers lighter and higher-performing boards.

The Skateboard Conquest

In the 70s, skateboarding experienced a boom in popularity. G&S, already well-established in the surfing world, seized the opportunity and became one of the most influential companies in the sector. With the production of Fibreflex skateboards and the establishment of sponsored professional teams, G&S largely contributed to the evolution of the sport.

Beyond Surf and Skate: A Lifestyle Brand

G&S's entry into the apparel domain in the 80s marked a new stage. The brand succeeded in establishing itself as a benchmark, not only in sports equipment but also in the lifestyle of board sports enthusiasts. The t-shirts and sweatshirts available today at ShapersClub.com are part of this tradition, combining quality, comfort, and style.

A Family Legacy

Despite Larry Gordon's passing in 2016, his legacy endures. His family continues to run the company with the same passion and commitment to innovation and quality. This continuity is the guarantee of a brand that remains true to its values while renewing itself to meet the expectations of new generations of surfers and skaters.

The Shapers Club team visits the Gordon & Smith workshop in San Diego

Embark on the Gordon & Smith Adventure

By adopting a Gordon & Smith skateboard or donning one of their iconic sweatshirts or t-shirts, you're not just wearing high-quality gear; you're embracing a piece of history, that of a brand that has evolved with the times while remaining true to its roots. At ShapersClub.com, we are proud to perpetuate this legacy, offering you the best of Gordon & Smith.